A vibrant fashion scene is flourishing between Casablanca, Cairo and Riyadh. But it isn’t glossy magazines that are setting the trends and leading the way - it’s a new wave of young designers and fashion bloggers.
Fashion
New Fashionistas and Bloggers
by Laura Ginzel and Mai-Britt Wulf
Fashion Forward in the Middle East
Fashion is synonymous with luxury in the MENA region, but a new cohort of designers are helping to shift the balance away from Western labels to locallly grown high-end brands, inspired by traditional aesthetics and materials.